||Imagine you just had the best day of your life. Where are you going, and what are you eating?
Well, I moved back to my home state of Wisconsin from NYC a year ago, and I absolutely crave Thai food like nothing else.
||Benjamin, tell us about yourself. Who are you, and what is your story?
Well, from the time I was 12, I had a lack of self-love, and lived a lifestyle that was less than desirable. But I had a turnaround and tried coaching, but struggled in it. However, from leveraging my network that I built, I was finally able to establish a business that became lucrative; the Client Enrollment Academy.
||What have you been able to do with Facebook to be able to leverage that and obtain potential clients?
What makes Facebook such a powerful tool is that it can be used to create intimacy quickly. Facebook is a big place; over 2 billion users are on the platform. Basically, Facebook can be used to share aspects of your life, and thus raise investor confidence.
||What is your definition of the ‘7 to 12 touches’ philosophy?
With Facebook, every time they see your content and they engage, that’s a touch. The main purpose is to try and get them excited for your next post. If you can do that repeatedly, you can build their confidence up to a point where they would then want to invest in what you could be offering.
||Are you doing this all from your personal Facebook page, or are you doing it from a specially made business page?
It’s all personal. My business page doesn’t have a very good reach; my personal page has a much better reach. I think the main fear that people have regarding using their Facebook page for their business engagements is that they may invoke a ban on their profiles by Facebook themselves – I say they should risk it to at least know the limits.
||How do you make people actually care about what you’re posting and what you’re trying to sell?
For me, it’s all about story. It’s really about understanding your client’s struggle, your client’s story and relating to it. People aren’t buying into you for your content; they’re buying into you because they want you to support them.
||What are some story-telling techniques that you’ve used that have really come in handy for you?
There’s 3 phases to this – 1) Speaking up a problem that your client has that you’ve overcome 2) Share the breakthrough, 2) Share the new life you have because of said breakthrough.
||What are some techniques that you’ve used to be able to bridge the gap between online interest and getting offline clients?
At the end of the day, your likes only indicates who is genuinely interested in what you have. The main thing you need to do next is simply call them and have private conversations.
||You finally got a prospect; how do you talk to them to ensure that you can resonate with them?
It really starts with a Messenger connection; be upfront. It all depends on how they react to your initial attempt to connect.
||What were some hurdles that you’ve overcome in order to get into this current headspace today?
Expectations. At first, it was all about trying to get clients, close deals, etc. Once I removed my expectations, my business was able to take off.
||What are some habits that you use in order to become more efficient throughout your day?
I always work out – to have energy. I spend time each day trying to reach out to people as well.
||What are some resources that you use every day that you just can’t live without?
I’m old-school; I use Excel. For CRM, I use ActiveCampaign. I’m getting better at Facebook Ads too.
||What are 3 pieces of advice that you could give to an entrepreneur stuck in a rut?
B: 1) Don’t be discouraged by ‘no’
2) Don’t try to grow too quickly; small steps.
3) Spend more time connecting and less time ‘building’.